Digital Marketing / Advertising / Online Marketing are among the most used terms of this marketplace today. However, it is sadly just a bunch of jargon for most of your companion who hear it and use it to convey their thoughts. What exactly is digital marketing and what part of it important for today’s business personality? We’re here to break it down for you personally personally in the simplest words possible.
Online Marketing will be just marketing of marketing onto digital platforms so as to hold onto your loyal consumers as well as increase easy reach to new potential target audience rather quickly.
That is one. That is what Online marketing is. There are some further questions call for attention to solve your confusion; such as:
Is digital marketing the same as social media advertising?
The answer is absolutely. Digital / Internet marketing is often a wider concept compared with what social media marketing in the sense that, all promoting platforms are available digitally i.e. over the internet. However, there are other platforms that come under digital marketing other than social media promotion and marketing.
What are the concepts and platforms of digital advertising?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online affiliate marketing. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of your product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for companies that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Small business seo. Search Engine Optimization is a technique of developing your website’s content in a way that allows the search engine’s algorithm to crawl and test out your website efficiently. It is actually a way to get higher rankings their search results regarding the search engine; helping us to possess a better hand at SEM.
SEO is a principal necessity of any and every web marketer as it assists you to stand out among the sea of websites we see recently.
Social Media Marketing is a concept that comprises of campaigns designed to publicize your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it in order to products that possess a B2C segment.
There is a straightforward concept called Re-marketing in Internet marketing which enables us to reach in order to the potential consumer base multiple cycles. It can be seen as following your consumer on various platforms, websites and showing your personalized ad copy to them so as support keep reminding them with regards to their visit to the cost.
This also enables us to maintain another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and thus.
However, for an incredible digital / Marketing and advertising experience, a campaign needs to be developed using all of the above mentioned codecs.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771